THE IDEAS BEHIND THE BOOK
Browse the way of thinking. Tap anything and we'll talk about what it means for your business.
CHAPTERS 1-3
THE BIG IDEA
Why Businesses DieIt's almost never one big blow. It's the risk nobody was watching.TALK IT OUT →SurvivalThe money, time, and energy you need to keep choosing entrepreneurship.TALK IT OUT →Risk & OpportunityPotential bad stuff, potential good stuff. Every decision is both at once.TALK IT OUT →The RDEE FormulaRisk = Damage × Existence × Exposure. Three questions that beat any gut feeling.TALK IT OUT →Risk BlindnessWhen your gut doesn't match reality, in either direction.TALK IT OUT →The Risk SenseProcessing risk rationally AND feeling it. Most people only do one.TALK IT OUT →Alexander's LawThings that can't go wrong won't go wrong.TALK IT OUT →
CHAPTER 4
THE RISK FLAVORS
The Risk SommelierSniff a messy situation and know exactly what kind of danger you're dealing with.TALK IT OUT →Ordinary RiskThe stuff you can see coming. An employee quits, a client leaves.TALK IT OUT →Black Swan RiskBad stuff you never imagined could happen. Until it does.TALK IT OUT →Domino RiskThe first bad thing is rarely what kills you. Keep asking "and then what?"TALK IT OUT →Compound RiskDeath by a thousand risks: small ones stacking quietly until together they're fatal.TALK IT OUT →Transfer RiskSomeone else's problem becomes yours. Their crash is your crash.TALK IT OUT →Timing RiskThe same hit lands soft or lethal depending on when it arrives.TALK IT OUT →Concentration RiskOne point of failure that everything leans on.TALK IT OUT →Middle RiskThe danger of "fine": the meh client, the mediocre hire, tolerated too long.TALK IT OUT →
CHAPTER 5
WHAT TO DO ABOUT IT
Choosing RiskYou don't "manage" risk. You choose which risks to live with, on purpose.TALK IT OUT →SimplifyFewer moving parts, fewer things that can go wrong.TALK IT OUT →DiversifyDon't let one client, channel, or market own your survival.TALK IT OUT →Have BackupsReserves, redundancy, plan B. Boring until it saves your life.TALK IT OUT →The Happy Hour PivotTest your next move while the current one still pays the bills.TALK IT OUT →Efficiency vs. ResilienceThe tension nobody tells you about: lean is fast, slack is safe.TALK IT OUT →
CHAPTERS 6-26 · TAP ANY TO DIG IN